I’m going to share one simple tip with you to help bring in more money to your vocal coaching business.
But first, I’m going to tell you about a client of mine – a phenomenal opera singer named Diann. She’s been with me for almost a year and, in this time, has achieved incredible success in her performing. We’ve had this conversation – that she’s like a different person than she was last year in her competitive singing.
She was also a participant in my live, 5-day workshop in November called 5 Steps to POWER Up Your Online Vocal Coaching.
Anyway, she came up with an offer to get clients based on the work we did in the workshop.
She posted it to her community, and just like that, she got a whole bunch of new clients. Only 18 days after taking this workshop!
So what in that workshop caused her to have those results?
Diann implemented a results-based program, rather than offering “vocal coaching” or “lessons.” That meant she could tell potential clients exactly what results they would be achieving or expect to achieve from working with her.
Also, her offer wasn’t based on the amount of lessons or the amount of time that they were going to get with her. It was based on the result that they would be achieving.
Here’s why that’s a big deal: When we offer coaching or lessons with no mention of a result, the client feels like there’s no agenda. They don’t feel like they’re working toward anything. A lot of times, they don’t even know what they’re working toward. They’re just plugging through, which doesn’t give them a lot of motivation to practice and show up on time.
That’s why cancellations happen all the time — because they’re just not working towards anything. There’s no real goal in sight.
Whereas when you switch it around, and it’s like, Okay, this is the goal that we’re working towards, and we have all these steps that we have to achieve to get to this goal. Then they don’t want to miss anything. They keep showing up because they don’t want to miss what’s next.
The other way it’s like, Well, I’m gonna I have to go to my lesson this week. I have no idea what we’re learning or when I’m going to be done.
Without a result to work toward, not only does it causes all the problems I mentioned, but it also can create a feeling inside of them feeling like, maybe I’m not really very good at this.
If they don’t know when they’re finished, they feel like they can quit at any time because there’s no goal they’re working toward.
This makes your student attention a whole lot more challenging. You don’t know from week to week if your clients are going to stay with you or not. And they’re less inclined to practice because they don’t see the goal they’re working toward or the urgency to get on it to practice it.
They also don’t tend to take the time of their coaches very seriously, which is why again, more cancellations keep coming.
Does this sound like a struggle that you’ve been having? I know that it was for me. So when this information came into my life, I couldn’t go back to the old way. I had to make this change.
And with a pandemic to navigate, I knew that this was the time to bring this into my community.
So let me give you a couple of steps to implement what we’re talking about.
First, think about the results you can offer your clients.
Note: Singing better isn’t a result.
For example, I have a course that I offered several years ago called Belt Your Face Off.
Now, I think it’s pretty clever name. And it’s awesome because it’s a whole course on how to belt.
The problem is, even though there might be a handful of people out there who know that they want to belt, I didn’t take that step further, like what are you going to do once you know how to belt? What does that give you? Why do you need to learn how to belt?
If you don’t ask those questions first, you end up with a program that people are just lukewarm about, so get to the root of the problem that vocal students are looking to achieve.
Several iterations of that program and additions and transformations and it became Beat Out the Competition. Now that’s a whole lot different of a title. That gives them a result.
I still teach them how to belt their face off, but what they really want to achieve is winning a competition. That’s a goal. That’s something that means something to them.
You want to think about what is the result that you can offer them. What do your students get once they learn how to do that?
Secondly, identify how many steps are necessary to achieve the result.
How many steps do you need to take them through?
Figure out how much additional time your average client will need to process what you’re teaching them.
For example, just because I can teach you how to belt in five minutes, doesn’t mean you can master it in five minutes.
So, figure out how much more time or steps your clients will need to process and thoroughly learn the material.
Then give your program a results-based name, put a price on it, and sell it.
Shifting from a lesson-based program to a results-based program is an easy way to make more money as a vocal coach.
There is so much more on this subject, and if you want to join Diann in getting the results you want, making the money you want to earn, check out the replay of 5 Steps to POWER Up Your Online Vocal Coaching online workshop.
Plus, if you decide, like Diane did, that you want to jump into my POWER Academy of Master Coaches, your investment in the workshop will apply to your investment in the Academy.