How to Fill Your Vocal Studio with Clients You Love

Rather than having 40 or 50 clients and loving maybe one or two of them, fill your vocal coaching business with clients you love.

I want to tell you about a client of mine, a story about before she became my client.

Flashback to two years ago: I received an amazing application from this woman and was super excited to have a conservation with her. She seemed like a real go-getter, the perfect client. She had even been taking notes on my videos for nine months before reaching out to me. She knew a lot of my methodology just from following me.

There was just one thing: she didn’t complete the application. The last step to processing the application to work with me is to schedule a time to have a conversation to ensure it’s a good fit.

But she didn’t do that part.

So I reached out to her, wondering what happened.

It turned out she didn’t have the internet.

I was very confused by this because I’m an online vocal coach. Yes, she’s the perfect client, but how is this ever going to work if she doesn’t have internet?

I just dismissed it because the only thing I require to help singers achieve their vocal and performance goals is an internet connection.

Well, then I heard from her again. She had worked out a situation where she would rent out a to do all of our sessions.

At this point, I was blown away. This woman went above and beyond to make sure that this is going to happen.

We were able to schedule our call and talked about her needs. She was so excited that she ran out of the room, grabbed her credit card, and paid for lessons in full.

These are the kinds of clients that give you joy in your work.

She’s a delight, and I love working with her. She’s also ridiculously talented.

Having an application is a great way to filter your ideal clients. I teach students in my POWER Academy of Master Coaches all the steps involved in creating an application, including types of questions to ask and following-up conversations.

It’s crucial to ask real questions. Start by figuring what qualities matter to you.

Do you wish your clients were responsible? That they show up on time? That they do the work? Do you want to work with someone who values your time?

A perfect fit for me is someone who takes the initiative of achieving their goals. They’re willing to do the work. They have a goal.

Write down the qualities that matter to you, then create a list of questions.

You want to be able to have that ability to look on paper and decide, yeah, this person would be a thrill a minute to work with, I want to work with this person. So ask questions that are going to give you that impression of someone.

Start there and see what happens.

Take your clients through this process. Get on the phone with them, make sure that their answers jive when they’re face to face in a call.

Also – I want to point out that it’s okay to tell someone “No.”

If it’s not a good fit, it’s okay. It may hurt, but here’s the thing: you can have boundaries.

You want to fill your studio with people who will do the things you’re asking them to do. That’s how you’ll see your clients go on to achieve big goals. You want to make sure that you are in charge of the results you’re creating in your clientele. And when you do a good job of picking people who will do the work, you achieve better clientele results.

No vocal coach wants to sit through lessons with clients that drag you down.

If you want to get equipped with the tools, resources, and strategies for working with clients you love, consider joining the POWER Academy of Master Coaches.